The ambiguous role of the car crash needs no elaborationapart from our own deaths$$$ the car crash is probably the most dramatic event in our lives$$$ and in many cases the two will coincide. Aside from the fact that we generally own or are at the control

The ambiguous role of the car crash needs no elaborationapart from our own deaths$$$ the car crash is probably the most dramatic event in our lives$$$ and in many cases the two will coincide. Aside from the fact that we generally own or are at the controls of the crashing vehicle$$$ the car crash differs from other disasters in that it involves the most powerfully advertised commercial product of this century$$$ an iconic entity that combines the elements of speed$$$ power$$$ dream and freedom within a highly stylized format that defuses any fears we may have of the inherent dangers of these violent and unstable machines.